• LISTEN: Understand the needs of the client and collect all available data, opinions and research.

  • EXPLORE: Throw the creative net wide to gather the full range of factors and influences which may contribute to the project.

  • INVOLVE: Include the client team in an open-minded and stimulating brainstorming process which challenges the preconceptions.

  • DISTILL: Define all the ideas to date and extract the essence for the most appropriate solution.

  • EXPRESS: Clearly communicate the vision for the project through design.

  • EXECUTE: Implement and deliver the project on time and to budget.